Privacy Policy

Last Updated: 06/21/2025

At The University of Driving™, your privacy is extremely important to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, schedule services, or communicate with us via phone, email, text message, or in-person. By using our services, you agree to the terms outlined in this policy.

1. Information We Collect

We may collect the following categories of personal information:

• Contact Information: Name, email, phone number, address

• Demographic Information: Age, gender, preferred language

• Driver’s License Information: Permit status, completion certificates, DE-964/DEE-964 forms, etc.

• Booking & Appointment Data: Service requests, lesson preferences, test schedules

• Payment Information: Credit/debit card details (processed securely via Stripe, Square, or similar)

• Device Information: IP address, browser type, device identifiers, cookies

• Video/Audio Recordings: In-car dash cam footage, recorded evaluations (used for safety and training)

2. How We Use Your Information

Your information may be used for the following purposes:

• To schedule and deliver driving lessons, road tests, and DPS appointments

• To process payments and send appointment confirmations

• To provide tailored customer support and instructor matching

• To send SMS reminders, documents, and promotional updates (with consent)

• For internal analytics, quality assurance, and service improvement

• To fulfill legal obligations or enforce our Terms of Service

3. Consent to Text Messaging

By providing your phone number, you agree to receive SMS updates from The University of Driving related to your account, upcoming appointments, and program participation. Message frequency may vary. Message and data rates may apply. You can opt out at any time by replying “STOP.”

4. SMS Data Sharing Disclosure

Third Parties that Help Provide the Messaging Service:

We will not share your opt-in to an SMS short code campaign with a third party for purposes unrelated to supporting you in connection with that campaign. We may share your Personal Data with third parties that help us provide the messaging service, including, but not limited to, platform providers, phone companies, and other vendors who assist us in the delivery of text messages.

Additional Disclosures:

Affiliates: We may disclose the Personal Data to our affiliates or subsidiaries; however, if we do so, their use and disclosure of your Personal Data will be subject to this Policy. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Cookies & Tracking Technologies

Our website uses cookies to improve user experience, analyze site traffic, and optimize performance. You can modify your browser settings to disable cookies, though some features may not function correctly.

6. Third-Party Services

We use third-party tools such as:

• Driving School Software (DSS) for student enrollment and scheduling

• Stripe / Square for secure payment processing

• Google Analytics for website traffic insights

• JotForm / Typeform for form submissions

• OpenPhone / Twilio for phone/SMS communications

Each of these services has its own privacy policy, and we recommend reviewing those individually if concerned.

7. Data Storage & Security

We take reasonable measures to secure your data against unauthorized access, loss, or misuse. All sensitive information (e.g. permit numbers, payment details) is encrypted and stored using industry-standard technologies.

8. Data Retention

We retain customer data for as long as needed to fulfill our educational services or as required by law. You may request deletion of your records at any time, subject to legal or regulatory obligations.

9. Your Rights & Choices

You have the right to:

• Request access to or correction of your personal data

• Withdraw consent to communications at any time

• Request deletion of your account or records (unless required for certification/legal compliance)

To make a request, email us at 📧 learn@universityofdriving.com

10. Children’s Privacy

Our services are not intended for children under 13 years old. We do not knowingly collect personal information from children without verified parental or guardian consent.

11. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes in legal requirements or service offerings. Any updates will be posted on this page with a revised effective date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, you may contact us at:

The University of Driving

📧 learn@universityofdriving.com

📍 231 W FM 544, Suite 102, Murphy, TX 75094

📞 (972) 992-9152